Opportunity
The Bosco’s booth software and hardware had not been updated in seven years. As a result, our experiences were slow to process, produced low res outputs, and relied on outdated software and formats that limited creative capabilities.
Process
I led a cross-functional initiative spanning hardware, software, and creative to modernize our technology end to end.
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Hardware evaluation & selection
- Tested new cameras to identify optimal technical compatibility, image quality, and familiarity for our team. Selected new camera hardware and computers that met updated performance requirements.
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Modernized processing pipeline
- Replaced outdated image processing scripts
- Transitioned from compressed GIFs to MP4s—dramatically improving quality, performance, and file sizes
- Created new AI image2image processing pipeline, with compatibility with all leading models, including GPTImage, Nano Banana, Flux
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Creative system updates
- Retooled our After Effects templates to be compatible with the latest version of AE, unlocking new plugins and features
- Rebuilt capture workflow around Capture One, giving us rock solid camera tethering and pro photography features for image adjustments
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Quality assurance & testing
- Led extensive QA across booth software and updated backend server systems developed by a freelance engineering team, ensuring stability, performance, and production readiness.